The history, triumphs and what comes next for this decorated racing team. Since it's inception in the mid-1960s, McLaren has been one of the most iconic names in Formula 1. It weaves together a tapestry of innovation, adversity, legendary drivers and outright racing glory. Today, the Woking-based team stands not just as a historic giant but as one of the sports most dominant forces.

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How the impact of a strong personal brand affects athletes in modern sport, and why it is crucial to have one.