Career Guide to Motorsport Media & Communications

Hermione Morgan
Nov 24, 2025
4 min read

Motorsport isn't just about the roar of engines and pursuit of speed. It's a global entertainment industry powered by storytelling, creativity and connection. Behind every thrilling race, viral highlight and dramatic headline sits a team of media and communications professionals shaping how fans experience the sport.

From social media managers and content creators to press officers, journalists and broadcasters, motorsport media is a fast-growing, fast-paced career pathway filled with opportunity. If you're passionate about racing and love writing, communicating, or creating content, this blog post will walk you through the essential steps to breaking into the world of motorsport media and communications.

Roles Within Motorsport Media

Motorsport media is wide-ranging, and knowing the types of opportunities available helps you choose your direction.

Here are some roles you can go into:

Motorsport Journalist

Covers race events, breaking news, driver interviews, and industry analysis for websites, magazines, and media outlets.

Social Media Manager

Runs the online presence of a team, series, driver, or brand—creating posts, managing fan engagement, and covering race weekends in real time.

Press Officer / Communications Coordinator

Handles media relations, writes press releases, prepares drivers for interviews, manages accreditation, and communicates team messaging.

Content Creator

Works on videos, photography, behind-the-scenes footage, paddock features, and digital storytelling.

Broadcasting / Commentating

Provides commentary, reporting, interviews, or analysis on radio, TV, and streaming platforms.

PR & Marketing Specialist

Manages partnerships, helps activate sponsorships, and builds brand identity through campaigns and content.

You can specialise in one area, but many professionals wear multiple hats - especially in smaller teams or series.

The Educational Foundations

Whilst there's no strict academic path, certain degrees and courses help pave the way. This includes:

Journalism
Communications
Media Production
Sport Media
Public Relations
Marketing
Digital Media
Film or Photography
Digital Marketing

However, talent and portfolio matter far more than specific qualifications. Plenty of industrial placements come from unrelated degrees but demonstrate strong communication and storytelling skills.

Start Creating Your Own Content

Motorsport media is a portfolio-driven industry. You don't wait for your first job. Just start creating!

Below we've listed some ideas to get started:

Write race reports or opinion pieces on your own blog (just like this one😉)
Start a motorsport news or analysis YouTube channel
Build a podcast covering current motorsport topics
Create a TikTok or Instagram page for fan-focused content
Share photography or videos from local motorsport events

If your content is unique and consistent, it will attract attention. This often opens doors long before you land a formal role.

Case Study: Lissie Mackintosh

Lissie Mackintosh is a perfect example of how creating your own content can get you a lot further than a job interview.

Lissie started creating both short-form and long-form content on TikTok throughout the COVID lockdown. Over time, she gained a huge following from her social media. It started with race recaps and explanations of different aspects of Formula 1, as well as Weekly F1 News Round Up's. Her podcast, Going Purple, was created shortly after.

Now, she is sat at 341,000 followers on Instagram and 433,300 followers on TikTok with over 25.6 million likes. Mackintosh has worked with many of the Formula 1 teams including Scuderia Ferrari, Aston Martin and McLaren Racing. She has been given exclusive access to many race paddocks, getting the chance to interview drivers and team members all because of creating her own content. Lissie has also branched out into NFL and baseball on top of Formula 1.

Key Skills That Are Valued

Success in motorsport communications requires both creative and technical skills. Some of these include writing & storytelling, clear and fast communication, photography and videography basics, social media strategy and an understanding of motorsport rules & culture.

Some of the technical skills that are valued are as such:

Adobe Premiere Pro - basically all of the Adobe Creative Cloud software
Canva - for quick turnaround graphics
CMS platforms like WordPress, Wix and Squarespace
Live streaming tools
Social media platforms

Networking

Motorsport media is built on relationships.

To build your network, you should recommend connecting with journalists, media managers and creators online. Platforms like LinkedIn are incredibly valuable when it comes to this. You can join LinkedIn motorsport groups too - get involed, it will make all the difference!

Attend events such as Autosport International or networking events. Introduce yourself to team media staff at smaller race events. You can even participate in online motorsport communities.

Final Thoughts: A Rewarding Path Into The Motorsport World

Motorsport media and communications offers a career filled with excitement, storytelling, travel, and constant learning. It’s a field where passion matters just as much as skill—and where your voice, perspective, and creativity can make an impact on a global fanbase.

If you combine: